Posts Tagged ‘internet’

Internet Marketing is Business, not Just Search Engine Algorithms

December 25th, 2009

Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www. reviewme. com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www. thebestof. co. uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

Guide to Small Business Internet Marketing

December 23rd, 2009

As a small business owner, you have a unique advantage over larger competitors: you’re able to make a serious difference to your small business by making another £20,000 or £30,000 a year. When you know how to market your small business effectively, the returns can be much bigger than this, and have a serious impact on the profitability and growth prospects of your business. Here are things you can do to accelerate your businesses online performance. PPC AdvertisingPPC advertising is one of the quickest ways to see a big return on your online spend. If you sell wedding planning services, for example, you can bid on search engines for words related to your industry. Wouldn’t it be good if your small business showed up when someone typed in: “UK Wedding Planner”, “Wedding Planning Services”, “Find A Wedding Planner”, “Qualified Wedding Planner”? You can catch consumers that are showing intent to buy the products and services that you provide. And, you only pay for the visitors that click through and visit your website. That way you can choose to bid a lesser amount or higher amount depending on how many clicks it takes to get one sale on average. You can also measure the effectiveness of your advertising, and track what keywords lead to sales, using analytics software. If you do not already have analytics software installed on your server, you could choose to use Google Analytics. This is free, and a great way to get started. SEO (Search Engine Optimisation)You can make changes to your small business website so that it ranks higher in search engines for keywords that relate to your business. As a Manchester plumber, you could try and show up for words like “Manchester Plumbing Services”, “Plumber Manchester”, “Manchester Plumbing Company” and loads more. With SEO you do not pay the search engines any money to show up in the results – you pay an SEO provider or make the changes to your website yourself. This means that SEO will usually provide a lower cost per lead in the long term, but it can often take a year or two before your investment will become profitable. Online NetworkingThis is particularly valuable for those that provide B2B services. You can use networking websites like LinkedIn, or you can participate in industry blogs and forums. This will allow you to build contacts, who work within your industry, and they may require your services directly or they may know someone who would like to use your services. When you are networking it is important that you do not make it obvious that your intention is to drum up more business; you should show that you are passionate about your industry, and try to engage in the conversation. This will help to build your businesses credibility and should help to deliver more sales in the long run. You should also consider starting to blog if you know your industry; you will improve the traffic to your website and you will gain a strong reputation within your industry very quickly if done right.

Online Marketing Business – Internet Marketing Step By Step

December 16th, 2009

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